NEW YORK, NY, Jul 06, 2012 (MARKETWIRE via COMTEX) –NFL games involve more than physical play. from the leaguestandpoint, they’re about time and money as well. How do the gamesfit in the television window, and how can revenues be maximized?
Implementing the Green Laser Line to indicate first downs wouldprovide an earnings opportunity through sponsorships while cuttingthe length of games.
The Green Laser Line (First down Laser Systems, LLC) makes the firstdown line (or line to gain, in NFL parlance) visible on the field toplayers, coaches, and fans. that group, which creates the stadiumexperience enjoyed by the television audience, doesn’t get thebenefit of seeing and utilizing for strategic purposes the yellowline superimposed for viewers at home.
“The two most important lines on the field are the goal line and thefirst down line and only one of them is clearly marked,” says AlanAmron, the laser’s developer.
So where do time and money factor in? first, the NFL continues to usethe “chain gang” to measure first downs. It’s a bit of a cumbersomeprocess, as the field officials call time out and signal for thechains, which then must be brought to the ball, marked for accurateplacement, and stretched. Is it dramatic? not so much anymore. Notwith the yellow line making relatively clear on the television sidewhether or not the ball crossed the plane. could it be enhanced? Thelaser system would be faster.
“I think a laser on the field would be a benefit from a player’sstandpoint, a coach’s standpoint, and the fans’ standpoint,” says JimFassel, coach of the United Football League’s Las Vegas Locomotives.he witnessed an in-stadium demonstration of the Green Laser Linestaged for the UFL two years ago.
Time and money. A sponsorship should be easy enough to sell, andlucrative. NFL teams averaged a little more than 311 first downs eachduring the 2011 season. obviously some of those were awarded aftermeasurements and on other occasions the team failed to convert aftera measurement. If there were an average of 2.5 measurements a game,the 256 games played during the regular season would offer 640sponsorship opportunities during which everyone’s attention iscompletely focused.
With NFL teams having voted to begin adding Wi-FI services to theirstadiums, fans in-house will often be streaming video to their phonesand tablets. Why should they see something on television that theycannot see in the building they’ve paid handsomely to enter?
How does saving time help? The NFL recently announced it was changingthe 4:15 p.m. ET Sunday kickoffs to 4:25 p.m. Games often run long,and the network carrying a doubleheader must switch games. That’s nofun for the fans enmeshed in the final moments of the earliercontest. Shaving a few seconds here and there has always been a focusof the NFL’s competition committee, which had seen Monday night gamesrunning almost 90 seconds longer early last season than they had in2010.
“In researching the kickoff time shift, the NFL analyzed games forthe 2009-11 seasons and found that 44 games required part of theaudience to be switched to a mandatory doubleheader game kickoff,”the NFL said in a statement. “With a 4:25 p.m. ET kickoff, thatnumber would have been reduced 66 percent to only 15 games.”
The NFL had previously added instant replay review for all playsinvolving turnovers, which may also slow down play and addinterruptions.”It possibly could,” says Rich McKay, the AtlantaFalcons president and chairman of the league’s competition committee.”When you see it, it feels like it could slow the game down becauseyou are taking what could be a challenge and taking it upstairs forconfirmation.” They try to speed it up, but then they slow it down.
They add technology, but stay rooted in the past where the chains areinvolved.The Green Laser Line can help. Green means go. It also meansmore green for the NFL.
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